Privacy Policy

Last updated: 2026-05-22.

1. About this policy

This Privacy Policy explains how BookiePrice Pty Ltd (ABN 89 652 379 916), the operator of BookiePrice and the website bookiepnice.com, collects, holds, uses and discloses personal information. We are bound by the Privacy Act 1988 (Cth) and the thirteen Australian Privacy Principles (APPs) set out in Schedule 1 to that Act. References to "personal information" in this policy have the meaning given in the Privacy Act.

This policy applies to all personal information we collect through the Service, including when you visit the website, open an account, deposit or withdraw funds, place a bet, contact customer support or complaints, or interact with our marketing communications. It supplements our Cookie Policy and our Terms & Conditions.

2. APP 1 — Open and transparent management of personal information

We manage personal information in an open and transparent way. We maintain internal policies and procedures that govern how personal information is collected, held, used and disclosed across our business, including identity verification, payments, fraud and integrity, responsible gambling, marketing and complaints. Staff who handle personal information receive training on their privacy obligations and on the proper handling of personal information under our procedures.

This policy is reviewed periodically and updated where required, including when there are material changes to our products, services, processes or legal obligations. The current version of the policy is published on this page with a "Last updated" date. We will let you know about material changes in the way described in section 17 (Changes to this policy).

3. What we collect

The personal information we collect depends on how you interact with us. In general we collect:

Identity data: full legal name, date of birth, residential address, government-issued identity document details, verification images or documents, and other information required for identity checks under the AML/CTF Act 2006 (Cth).
Account data: email address, phone number, username, account credentials, deposit limits, self-exclusion status and account settings.
Transaction data: deposits, withdrawals, bets placed, winnings, promotional credit history, and related payment instrument details (such as the last four digits of a debit card or a masked PayID identifier).
Device and usage data: IP address, browser type and version, operating system, device identifiers, referring URL, pages viewed, time-stamps and similar technical information collected through cookies, log files and analytics where you have consented.
Communications: emails, chat transcripts, in-product messages, and recorded calls to our support line. You will be told if a call is being recorded.
Responsible gambling data: deposit limit history, take-a-break and self-exclusion history, customer-interaction outcomes, and other information relevant to harm minimisation.

4. How we collect personal information

We collect personal information directly from you when you open an account, update your details, place a bet, make a deposit or withdrawal, contact us, or interact with marketing communications. We also collect personal information from third parties where it is unreasonable or impracticable to collect it directly from you, including from identity verification service providers, payment processors and banks, sports integrity bodies, regulators and law enforcement on lawful request, and our auditors, advisers and insurers.

We collect technical information automatically when you use the Service, including through cookies and similar technologies. Our Cookie Policy describes the cookies set on this site and your choices.

5. Why we collect, hold, use and disclose it

We collect, hold, use and disclose personal information to:

open and operate your account, including identity verification under the AML/CTF Act 2006 (Cth);
process deposits, withdrawals, bet placement and settlement;
prevent and detect fraud, payment abuse, money laundering, terrorism financing, sanctions breaches, sports integrity offences and other unlawful activity;
comply with our legal and regulatory obligations, including reporting to AUSTRAC and responding to lawful requests from regulators, law enforcement and courts;
operate our responsible gambling program, including monitoring for possible signs of harm and supporting customer-set deposit limits, take-a-break and self-exclusion;
provide customer support and handle complaints and disputes;
send transactional and service messages, including activity statements and security notices;
send marketing communications where you have opted in; and
improve our products and services, including through aggregated analytics where you have consented.

6. Who we share it with

We share personal information with:

Identity verification providers for document and address checks.
Payment processors, banks and card networks for deposits, withdrawals and chargeback handling.
Cloud hosting and infrastructure providers operating in Australia, with limited sub-processing in jurisdictions with comparable privacy protections (see section 7).
Regulators, including Liquor & Gaming NSW, Racing NSW, AUSTRAC, the Australian Communications and Media Authority and the Office of the Australian Information Commissioner.
Sports integrity bodies, including national integrity units and sport-specific integrity units, where required for the integrity of wagering.
Law enforcement on lawful request, including in accordance with court orders, statutory notices and subpoenas.
Auditors, advisers and insurers, subject to confidentiality obligations.

We do not sell personal information to third parties for their own marketing purposes.

7. Overseas disclosure (APP 8)

Most personal information we hold is stored in Australia. Some service providers we engage may store or process data outside Australia, including in the United States, the European Union and other jurisdictions, primarily for cloud infrastructure, customer support tooling, fraud detection and analytics. Before disclosing personal information overseas, we take reasonable steps to ensure that the overseas recipient does not breach the Australian Privacy Principles in relation to the information, including through contractual safeguards and assessment of the recipient's data protection practices.

8. Data security

We use TLS for transport, encryption at rest for sensitive fields, access controls, logging and security monitoring. Access to personal information is granted on a least-privilege basis to staff who need it to perform their role. We maintain incident response procedures to detect, contain and remediate security incidents, and we conduct periodic reviews of our security controls. Despite these measures, no method of transmission over the internet or method of electronic storage is fully secure. You are responsible for keeping your account credentials confidential.

9. Retention

We retain identity, account and transaction data for the period required by the AML/CTF Act 2006 (Cth) and by applicable New South Wales licensing conditions — generally seven years from the date of account closure or the date the transaction completed, whichever is later. Complaint records are retained for seven years from the date of resolution. Marketing preferences are kept while you have an Account and, after closure, for as long as is reasonably necessary to honour an opt-out. Other personal information is retained only for as long as it is needed for the purpose for which it was collected, or as required by law.

10. Your rights (APPs 12 and 13)

Under APP 12, you can request access to the personal information we hold about you. Under APP 13, you can request correction of personal information that is inaccurate, out of date, incomplete, irrelevant or misleading. You may also ask us to delete or de-identify personal information where we are not required to retain it by law or for legitimate business purposes such as fraud prevention. To make a privacy request, email privacy@bookiepnice.com. We may need to verify your identity before processing the request. We will respond within 30 days of receiving a verified request.

11. Marketing

If you opt in, we may send promotional emails, SMS and push notifications about wagering products. You can opt out at any time using the unsubscribe link in any marketing email, the equivalent option in SMS messages, or your account settings. We do not send marketing to customers who are self-excluded, who have opted out, who are within a 7-day deposit-limit cool-off, or who opened an account within the last 24 hours.

12. Cookies

We use cookies and similar technologies to operate the Service, remember your cookie-consent choices, secure your session and analyse aggregated usage where you have consented. See our Cookie Policy for the full list of cookies set on this site and the choices available to you.

13. Children

Wagering is strictly 18+. We do not knowingly collect personal information from anyone under 18. If you believe a person under 18 has provided personal information to us, please contact privacy@bookiepnice.com and we will take reasonable steps to delete that information unless we are required by law to retain it.

14. Notifiable data breaches

We will notify the Office of the Australian Information Commissioner and affected individuals of any eligible data breach as required by the Notifiable Data Breaches scheme under the Privacy Act. Notifications will describe the breach, the kinds of information affected and the steps individuals can take to protect themselves, in line with the scheme's requirements.

15. Contact for privacy concerns

If you have a question about this policy or about how we handle personal information, email privacy@bookiepnice.com or write to:

Privacy Officer
BookiePrice Pty Ltd
Level 3, 91 Phillip Street, Parramatta NSW 2150, Australia

16. Escalation to the OAIC

If you believe we have breached the APPs and you are not satisfied with our response, you may complain to the Office of the Australian Information Commissioner (OAIC). Contact details:

Website: oaic.gov.au
Phone: 1300 363 992
Post: GPO Box 5288, Sydney NSW 2001

17. Changes to this policy

We may amend this policy by posting an updated version on this page. The "Last updated" date will be revised whenever the policy changes. Where a change is material, we will notify you by email to your verified email address and by an in-product banner. Your continued use of the Service after the change takes effect indicates your acceptance of the updated policy, subject to any rights you have under the Privacy Act.